Dr Ayoubi warns that Cosmetic Surgery must to be taken seriously

Dr Ayham Al-Ayoubi warns patients of the consequences of misleading cosmetic advertising campaigns, although he agrees that education is very important, patients must be given all the necessary correct information about the benefits, limitations, possible side effects and complications of every treatment in order to make informed decisions before they go ahead with any cosmetic surgery.

Dr Ayham Al-Ayoubi of the London Medical & Aesthetic Clinic believes in ethical advertising and worries that the #DyingToBeBeautiful campaign is not only giving misleading information but highly exaggerated the results of non-surgical treatments and what patients can actually achieve, he strongly believes this will not match patient expectations.

He adds that ‘Patients who are considering any type of cosmetic surgery both surgical and non-surgical must consider these treatments very seriously and they have to appreciate that any type of procedure carries risks, side effects and complications and that patients should be given the option of alternative treatments.

Dr Ayoubi strongly believes that misleading advertisements are totally unacceptable and it discredits the profession of Plastic Surgery and the credibility of accredited plastic surgeons who preform very safe liposuction and all types of plastic surgery.

All types of liposuction including, traditional liposuction, laser-assisted liposuction and radiofrequency assisted liposuction have all undergone extensive research with proven effectiveness and safety to the patient.

Liposuction procedures have a very high safety record and millions of patients in the UK and worldwide have been treated without any complications.

Dr Ayoubi can be certain that one treatment option would not be suitable for every patient and this is why patients who come for consultation and given all the suitable treatment options and the necessary information to make an informed decision.

More alarmingly, patients are choosing salon type treatments due to price and the ‘promotional offers’ they advertise as opposed to attending fully registered cosmetic clinics & hospitals who are highly regulated in terms of marketing, advertisement and patient safety.

Dr Ayoubi emphasises very clearly patients should choose clinics and hospital that are fully registered with the Care Quality Commission with reputable fully qualified and accredited surgeons where patient safety is the number one priority and this applies for both surgical and non-surgical treatments.